Samsung Food

Six years designing a product end-to-end — from single-page app to multi-platform product in 104 countries.
Samsung Food
Six years designing a product end-to-end — from single-page app to multi-platform product in 104 countries.
Designed AI-powered features including Vision AI food recognition, recipe personalisation, and intelligent food tracking.
Led the Whisk → Samsung Food rebrand — new brand system, app identity, and launch campaign across platforms.
Bridging app and hardware — sending cooking settings from recipes directly to Samsung smart ovens.
The social layer — communities where users share recipes, tips, and meal ideas.

  • 30% → 59.7%

    recipe-saving adoption after onboarding redesign

  • 7×

    daily install increase on Android at rebrand launch

  • 11% → 17.5%

    meal planning activation through design nudges

Role
Staff Product Designer (2019–2025)
Platforms
iOS, Android, Web App
Recognition
CES Innovation Awards 2024 (AI), Best of IFA 2023, Google Play Best of 2020, Webby Honoree
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